Walk through any mall in America. Browse through the racks at Old Navy and Abercrombie & Fitch and the Gap. The colors are bright and chipper. The sales staff is peppy. The look is vaguely retro—upbeat 1962 pre-assassination innocence. The Gap’s television ads don’t show edgy individualists; they show perky conformists, a bunch of happy kids all wearing the same clothes and all swing-dancing the same moves.